Platform

30+ Modules. One Platform.
Zero Guesswork.

38os brings research, strategy, execution, operations, and intelligence into a single platform. Stop switching between tools and start growing with confidence.

app.38os.com/app

Understand

Know your market. Know your customer.

Before you can improve your marketing, you need to know what is working and who you are serving. These modules give you clarity.

Marketing Analysis

9-module AI diagnostic that scores your marketing across 6 dimensions and maps your existing funnel. Receive an AI-generated narrative report with prioritized recommendations in under 20 minutes.

Marketing Diagnosis

AI-powered synthesis of your analysis findings, KPI data, and research into a unified strategic narrative with root causes, strategic pillars, and a phased roadmap.

Buyer Personas

AI-generated buyer persona profiles with demographics, psychographics, pain points, buying triggers, and channel preferences — all derived from your actual business data.

ICP Analysis

Define your Ideal Customer Profile with firmographics, buying signals, and decision-maker roles. Include an anti-ICP so you stop wasting budget on poor-fit prospects.

Competitive Analysis

Map the competitive landscape with structured analysis of positioning, strengths, weaknesses, and market gaps. Know exactly where to differentiate.

Marketing Interviews

Structured customer and stakeholder interview management. Capture insights, identify themes, and feed real qualitative data into your strategy and personas.

Funnel Mapping

Map your existing marketing funnel stage by stage inside the analysis. Pre-filled from intake, edited by you, displayed alongside analysis findings — never auto-rewritten.

Persona Studio

Buyer personas, ICP, and an explicit Anti-ICP grounded in your real data — interviews, surveys, analysis verdicts, uploaded docs, and competitive analysis.

Document Intelligence

Upload PDFs and DOCX. Server-side text extraction feeds persona generation, ICP refinement, analysis context, and AI advisor — your existing docs become AI fuel.

Strategy

Build a strategy that actually works

From brand positioning to go-to-market to channel selection — build every layer of your marketing strategy in one place.

Brand Strategy

Build a complete brand positioning statement, messaging framework, and voice guide. AI drafts; your team refines until every touchpoint tells a consistent story.

GTM Strategy

Go-to-market strategy builder with launch sequencing, channel activation plans, and milestone tracking. Turn positioning into a structured market entry plan.

Content Strategy

Define your content pillars, format mix, and distribution approach. Map content to personas and funnel stages so every piece serves a strategic purpose.

Retention Strategy

Customer retention planning with onboarding sequences, loyalty frameworks, churn triggers, and win-back campaign blueprints.

Channel Strategy

Marketing channel selection and planning based on your personas, budget, and goals. Get AI-recommended channel mix with expected reach and cost estimates.

Playbook Library

11 pre-built marketing strategy playbooks covering lead generation, SEO, paid advertising, email, social, brand, and more. Step-by-step execution guides.

Track & Execute

Turn strategy into measurable results

A strategy without execution is just a document. Manage campaigns, track KPIs, model growth, and keep your team accountable.

Action Scorecard

Track and manage marketing action items from analysis findings. AI suggests prioritized tasks; assign owners, set due dates, and monitor completion as you execute.

Result Scorecard

Track and visualize your marketing KPIs and metrics weekly. Sparkline trends, target vs actual, and period-over-period comparisons across 45 pre-built metrics.

Growth Calculator

Revenue projection with three scenarios — conservative, base, and aggressive. Model CAC, LTV, payback period, and sensitivity analysis before you spend.

Budget Manager

Channel budget tracking with actual vs budgeted comparison. Real-time burn rate indicators and overspend alerts keep your marketing spend on track.

Campaign Manager

Plan, launch, and track marketing campaigns across paid, organic, email, events, and partnerships. Monitor ROI per campaign in a single unified view.

Marketing Team

Org chart, team member profiles, workload distribution, and KPI ownership. Keep your team aligned and every metric accountable to a specific person.

Operate & Collaborate

Run your business, not just your marketing

CRM, project management, meeting intelligence, and quarterly operations — everything your team needs to stay aligned and move fast.

CRM Pipeline

Track contacts, manage deals across 6 stages (Lead → Won), and visualize your revenue pipeline. AI lead scoring, deal follow-up drafting, and stale deal alerts built in.

Projects & Tasks

Manage marketing projects with Kanban boards and prioritized task lists. Assign owners, set deadlines, track progress, and get AI task suggestions based on your strategy.

Meetings Hub

Log meetings, generate AI-powered time-boxed agendas, and automatically extract action items from notes. Every commitment captured, assigned, and tracked.

Quarterly Milestones

Set and track quarterly priorities. Break each milestone into steps, monitor progress, and keep your team aligned on what matters most this quarter.

Issues Tracker

Capture, prioritize, and resolve business issues before they become blockers. Filter by priority and status, assign owners, and close issues in a structured workflow.

Decision Log

Document important business decisions with context, rationale, and outcomes. AI drafts structured decision entries so your team always knows what was decided and why.

Knowledge Base

A searchable repository for articles, strategies, and team learnings. AI generates summaries for every entry, making institutional knowledge findable and actionable.

Intelligence

AI that knows your business

Data without insight is noise. These modules turn your marketing data into actionable intelligence and on-demand strategic guidance.

AI Insights

Auto-generated marketing insights from your data. Monthly reports, triggered alerts when KPIs shift, trend detection, and stakeholder-ready PDF exports.

AI Advisor

Your Fractional CMO on demand. Trained on your analysis results, strategy, KPIs, and campaigns — gives contextual advice specific to your business, not generic best practices.

Reliability

Accountability built in

Sign-offs, version history, and implementation tracking — so you know who decided what, when, and what version of the strategy you actually shipped.

Sign-off

Founder + CMO formally sign off on analysis, intake, and strategy. Typed signature, timestamp, version-locked. Accountability never drifts.

Version History

Every workflow change is snapshotted to row_history. Browse versions, restore on demand, sign-offs anchor to exact past versions.

Implementation Tracking

Seven phases from Onboarding to Delivered. Founder + CMO see exactly where you are. Tracked from real product state, not a slide deck.

Integrations

Works with your existing tools

38os connects to the platforms you already use, so you can pull in data and push out campaigns without switching tabs.

Google Analytics

Meta Ads

HubSpot

Mailchimp

Google Ads

Shopify

WordPress

Slack

More integrations coming soon. Have a request? Let us know.

See all 20 modules in action

Create your account and explore every module. Pick a plan whenever you're ready.

30+ Modules. One Platform.Zero Guesswork.