The four numbers every marketer must know
CAC
Customer Acquisition Cost
LTV
Customer Lifetime Value
3:1
Ideal LTV:CAC Ratio
<12mo
Target Payback Period
Most growth decisions are educated guesses
Without a model, marketing budgets are based on gut feelings, last year's numbers, or competitor mimicry.
Spending without modeling
You pour money into channels without knowing your unit economics. Is that $50 CAC profitable? Without LTV context, you are flying blind.
No scenario planning
What happens if CAC goes up 20%? Or if you expand to a new channel? Without modeling tools, every budget decision is a gut call.
Multi-market complexity
Operating across markets with different currencies makes it nearly impossible to compare unit economics in a spreadsheet.
Your financial model for marketing
Everything you need to model, compare, and optimize your marketing spend.
Complete unit economics modeling
Input your revenue, costs, and customer data to calculate every metric that matters: CAC, LTV, LTV:CAC ratio, payback period, gross margin, and monthly recurring revenue.
- Customer Acquisition Cost (CAC) across channels
- Lifetime Value (LTV) with churn-adjusted calculations
- LTV:CAC ratio with health indicators
- Payback period in months with break-even timeline
- Gross margin percentage and trend tracking
Scenario comparison
Build three scenarios side by side — optimistic, base, and conservative — to understand the range of possible outcomes. Compare metrics across scenarios to make confident investment decisions.
- Three pre-built scenario templates
- Side-by-side metric comparison view
- Custom assumptions per scenario
- Visual delta between scenarios
- Save and revisit scenarios over time
Sensitivity analysis
Drag sliders to see how changes in one variable ripple through your entire model. Discover which levers have the biggest impact on profitability.
- Interactive variable sliders
- Real-time recalculation as you adjust
- Impact ranking showing highest-leverage variables
- Threshold alerts when metrics enter danger zones
Model in your local currency
Run your growth models in the currency that matches your market. Switch between currencies to compare across regions.
$
USD
US Dollar
৳
BDT
Bangladeshi Taka
€
EUR
Euro
£
GBP
British Pound
₹
INR
Indian Rupee
From inputs to insights in four steps
Enter your inputs
Provide your revenue, costs, customer count, churn rate, and marketing spend. Select your currency.
Review unit economics
See your CAC, LTV, payback period, and other metrics calculated instantly with health indicators.
Model scenarios
Build optimistic, base, and conservative scenarios to understand the range of outcomes.
Run sensitivity analysis
Adjust individual variables to see which levers have the biggest impact on your growth model.
Budget with confidence
Data-driven budgeting
Stop guessing where to allocate budget. Let the model show you which channels deliver the best unit economics.
Avoid costly mistakes
Model the impact of a decision before you commit real money. See the downside before it becomes reality.
Payback clarity
Know exactly how many months it takes to recoup your acquisition cost for every channel and scenario.
Revenue projections
See where your revenue will be in 3, 6, and 12 months under different growth assumptions.
Available on every plan
Basic calculator on Go. Advanced scenarios and sensitivity analysis on Pro and above.
Go
Basic calculator
Pro
Scenarios + multi-currency
Max
Sensitivity analysis
Connect your model to real data
KPI Scorecard
Track the real-time KPIs that feed into your growth model. See how actuals compare to projections.
Campaign Manager
Measure actual CAC per campaign and feed real data back into your growth calculator.
AI Advisor
Ask the AI to interpret your growth model and recommend budget allocation strategies.