38os runs in three acts: audit where you stand, define your strategy, then run it as an operating system — a goal, the work that gets you there, and a weekly scoreboard that all ladder together. No more guesswork — just a clear, repeatable system.
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Marketing Sara
Director of Marketing · 250-1000 employees · SaaS
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The Shape of It
Audit tells you where you stand. Strategy decides where to go. The Operating System runs it — and tells you, every week, whether it’s working.
A short intake becomes a 9-channel audit, a 6-dimension health score, and a diagnosis of what to fix first.
See the audit walkthroughSix tailored strategies — brand, positioning, content, channel, GTM, retention — combine into one master plan you approve.
See Strategy BuilderOne goal, the quarterly work, and a weekly scoreboard — all laddering together so nothing floats unattached.
Jump to the walkthroughThe Process
Four phases that build on each other. Each phase generates the inputs the next one needs — so nothing is wasted and everything connects.
Most marketing problems stem from a lack of clarity — on who you are targeting, what is working, and why. Phase 1 gives you that clarity fast. Fill out the intake, let AI run 9 analysis modules and score your marketing health across 6 dimensions, then generate buyer personas, ICPs, and a competitive landscape — all in one sitting.
Without a strategy, execution is just guesswork. Phase 2 turns your analysis insights into a complete, interconnected marketing strategy — from brand positioning to channel mix to retention. Browse 11 pre-built playbooks and add the right steps to your action plan so execution starts with intention, not improvisation.
Strategy only matters if it gets done. Phase 3 turns your plan into a running operation: one annual goal with a success metric, quarterly milestones, the projects and tasks your team ships, and a weekly scorecard that judges you against where you should be by now — not a far-off annual number. Everything ladders back to the goal.
The best teams never stop learning. Phase 4 closes the loop: a Weekly Review bakes one executive page every Sunday — health, goals on pace, this week’s execution, the issues to solve, and a plain-language AI briefing. Your AI Advisor answers any question in the context of your business, and org owners get a company-wide rollup across every workspace.
At a Glance
From analysis to optimization — 38+ modules working together as one system.
Act Three, in depth
Your approved strategy becomes one goal, a quarter of work, and a weekly scoreboard that tells you the truth. Here’s the whole operating system, in five steps.
Step by step
Your approved strategy becomes one SMART annual goal, defined by a single success metric — the one number that says whether you won the year.
What a goal carries
Quarterly waypoints to the goal — each one a checkpoint of the success metric at 25%, 50%, 75%, 100%.
The year, quarter by quarter
Each quarter gets 3–7 projects, broken into the tasks your team actually ships — with owners, due dates, and AI suggestions from your strategy.
The execution layer
One scorecard for activities and results. The trick: every weekly cell is judged against the pace you set for the quarter, not the far-off annual number.
A 1M-subscriber goal, week 6: 90k is 9% of the year. Judged against the annual number, it looks like failure — so it’s red forever.
By week 6 you should be near 85k. You’re at 90k — ahead of pace. Same number, honest verdict.
Connected channels fill the results in for you, and a Trends toggle rolls up the trailing 4 / 13 / 26 / 52 weeks.
The system bakes one executive page Sunday night: is marketing working, yes or no, in plain language. Org owners get the same rollup across every workspace.
What’s on the page
Why it’s different
Most scorecards compare every week to the annual target, so a young goal is red for months. 38os interpolates your quarterly targets into a weekly pace line — green when you’re tracking, red only when you’re genuinely behind.
Week 6 of a year-long climb is compared to the finish line. Demoralizing, and useless for decisions.
Compared to the pace you set for this point in the quarter. You see drift in week one, not at the review.
One connected system
Two tracks — the work you do and the numbers you measure — both ladder up to the same goal. Nothing in 38os floats unattached.
Your projects and tasks, counted each week, become the Action Scorecard. You push the work; the numbers report back — you never type a result up by hand.
Milestones are checkpoints of the success metric — the one number at 25%, 50%, and 100% of the goal. The work side and the measure side are tracking the same climb.
Nothing floats unattached. Every task ladders up to a goal, and every metric traces back to the work that moves it — so green effort with flat results means the bets are wrong, not the metric.
No data left behind
If your numbers live in a spreadsheet, you don’t start from zero. The AI importer reads your existing scorecard, maps its shape, and brings the history in — exactly as recorded.
Excel, Google Sheets, or CSV — however messy.
Which column is which week, which row is which metric.
Deterministic code moves the numbers — never hallucinated.
Each date re-derived and checked before it lands.
The AI maps structure; deterministic code moves the values. So a month — or a year — of history is never lost, and never invented.
HubSpot is live today — leads, deals, pipeline, and revenue flow straight into your Result KPIs. Google Analytics, YouTube, Meta, and TikTok are rolling out. Connect once; the numbers keep arriving, daily.
See analytics & connectorsSee it
Every task ladders up to a goal, and every metric traces back to the work that moves it — so green effort with flat results means the bets are wrong, not the metric. Below is the real scorecard UI.
Site sessions
Trial signups
CAC
Demo conversion
Why This Works
38os combines proven strategic frameworks with AI to give every team access to the kind of structured, accountable marketing that used to require a team of consultants.
Every recommendation flows from your analysis and research — not generic best practices. Strategy drives execution, not the other way around.
What used to take a consultant weeks to produce, 38os generates in hours. You stay focused on decisions — AI handles the analysis and synthesis.
Results feed back into insights. Insights sharpen strategy. Strategy improves execution. Your marketing gets smarter every week — automatically.