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Modules
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Pre-filled from your intake. Edit, never auto-rewritten.
Marketing Sara
Director of Marketing · 250-1000 employees · SaaS
Pain points
- • Reporting takes a full day every Monday
- • No single source of truth for KPIs
- • Strategy lives in slides, not the team
Buying triggers
- • Quarter-start strategy reset
- • Lost a senior marketer recently
- • Board asks for marketing accountability
Site sessions
Trial signups
CAC
Demo conversion
How 38os Works
Four phases that build on each other. Each phase generates the inputs the next one needs — so nothing is wasted and everything connects.
Understand Your Marketing
Most marketing problems stem from a lack of clarity — on who you are targeting, what is working, and why. Phase 1 gives you that clarity fast. Fill out the intake, let AI run 9 analysis modules and score your marketing health across 6 dimensions, then generate buyer personas, ICPs, and a competitive landscape — all in one sitting.
- Marketing Analysis — 9 AI-driven modules with funnel mapping and 6-dimension scoring
- Marketing Diagnosis — AI health score with key findings and prioritised recommendations
- Buyer Personas & ICP — AI-generated profiles grounded in your analysis responses
- Competitive Analysis — landscape mapping based on your market and positioning
Define Your Strategy
Without a strategy, execution is just guesswork. Phase 2 turns your analysis insights into a complete, interconnected marketing strategy — from brand positioning to channel mix to retention. Browse 11 pre-built playbooks and add the right steps to your action plan so execution starts with intention, not improvisation.
- Brand Strategy — positioning, messaging hierarchy, value proposition, and tone of voice
- Go-to-Market & Channel Strategy — GTM approach, channel prioritisation, and rationale
- Content & Retention Strategy — content pillars, formats, distribution, and loyalty planning
- Playbook Library — 11 pre-built marketing playbooks to accelerate execution
Execute & Track
Strategy only matters if it gets done. Phase 3 gives your team the tools to run marketing like an operation — weekly action tracking, KPI scorecards with trend visualisation, campaign management, budget vs. actuals, and a growth calculator to model your upside. Everything tied back to the strategy you built.
- Action Scorecard — track weekly marketing tasks and actions across your team
- Result Scorecard — monitor KPIs and metrics week-over-week with trend visualisation
- Campaign Manager — create and manage campaigns linked directly to your strategy
- Budget Manager & Growth Calculator — track spend vs. budget and model revenue scenarios
Optimize & Improve
The best marketing teams never stop learning. Phase 4 closes the loop — weekly AI insights surface what your data is telling you, your AI Advisor answers any marketing question in the context of your business, and the Marketing Team module keeps ownership, roles, and KPI accountability visible across the org.
- AI Insights — weekly AI-generated insights based on your performance data and strategy
- AI Advisor — ask any marketing question in the context of your business
- Marketing Team — org chart, roles, KPI ownership, and workload management
- Continuous improvement loop — strategy evolves as your results come in
The Complete Flow
From analysis to optimization — 30+ modules working together as one system.
Built on How Great Marketing Actually Operates
38os combines proven strategic frameworks with AI to give every team access to the kind of structured, accountable marketing that used to require a team of consultants.
Structure Before Tactics
Every recommendation flows from your analysis and research — not generic best practices. Strategy drives execution, not the other way around.
AI Does the Heavy Lifting
What used to take a consultant weeks to produce, 38os generates in hours. You stay focused on decisions — AI handles the analysis and synthesis.
A Loop, Not a Line
Results feed back into insights. Insights sharpen strategy. Strategy improves execution. Your marketing gets smarter every week — automatically.