How 38os Works
Five interconnected steps that build on each other. Each step generates insights that fuel the next.
Intake & Discovery
Share your company URL and answer a guided AI interview. 38os automatically gathers data about your business, industry, competitors, and current marketing efforts to build a complete picture.
- AI-powered company analysis from your URL
- Guided interview covering goals, audience, and budget
- Automatic competitor and industry research
- Data source connections for real-time insights
Audit & Research
A comprehensive 40-question audit scores your marketing across 8 dimensions. Deep research generates ICP profiles, buyer personas, and competitive intelligence to inform strategy.
- 40-question marketing health assessment
- 8 dimensions: Branding, Digital Presence, Content, Social Media, Analytics, Paid Media, CRM & Email, Strategy
- ICP and buyer persona generation
- Competitive landscape analysis
Diagnosis & Strategy
AI generates a strategic diagnosis pinpointing what is working, what is not, and why. Then builds tailored strategies for brand, positioning, content, channels, GTM, and retention.
- AI-generated strategic diagnosis report
- 7 strategy modules: Brand, Positioning, Content, Channels, GTM, Retention, Master Plan
- Actionable recommendations with priorities
- Unified master plan tying everything together
Execute & Manage
Turn strategy into action with task management, campaign tracking, and budget allocation. The action scorecard keeps your team accountable with weekly KPI tracking.
- Action plans with AI-suggested tasks
- Multi-channel campaign tracker
- Budget allocation and spend tracking
- Action scorecard with weekly cadence
Measure & Optimize
Track results with the KPI scorecard, get monthly AI-generated insights, and use the growth calculator to model scenarios. Your AI Advisor continuously recommends improvements.
- Action + Results scorecards with trend tracking
- Monthly AI-generated insight reports
- Growth calculator for unit economics modeling
- AI CMO advisor available on demand
The Complete Flow
From first URL to measurable results, every step is connected.
Built on Proven Marketing Frameworks
38os combines established strategic frameworks with AI to make enterprise-grade marketing methodology accessible to every business.
Methodology First
Every recommendation flows from a structured audit and research process. No random tactics — everything connects to your strategic diagnosis.
AI-Powered Speed
What typically takes consultants weeks to produce, 38os generates in hours. AI handles the heavy lifting while you focus on decisions.
Continuous Improvement
The system learns from your results. Monthly insights and AI advisor recommendations keep your strategy evolving with your business.