KPI Scorecard at a glance
45
Pre-built KPIs
Weekly
Tracking cadence
Auto
Trend charts
Target
vs Actual
Result Scorecard, animated
Real KPI tiles with animated sparklines. Trend detection, target vs actual, period-over-period.
Site sessions
Trial signups
CAC
Demo conversion
You cannot improve what you do not measure
Most marketing teams know they should track KPIs. Few actually do it consistently. The problem is not motivation — it is tooling.
KPIs scattered across spreadsheets
One spreadsheet for traffic, another for email, a third for social. You spend more time collecting data than acting on it. Centralize everything in one scorecard.
No trend visibility
A single data point tells you nothing. Without sparkline trends and period-over-period comparisons, you cannot tell if performance is improving or declining.
Manual data entry nightmare
Copying numbers between platforms every week is error-prone and soul-crushing. Pre-built KPIs with structured entry make tracking effortless.
45 KPIs across 6 marketing dimensions
Select the KPIs relevant to your business. Add custom metrics for anything unique to your model.
Traffic
8 KPIs
Sessions, bounce rate, pages/session
Social
7 KPIs
Followers, engagement, reach
8 KPIs
Open rate, click rate, list growth
Leads
7 KPIs
MQLs, SQLs, cost per lead
Conversion
8 KPIs
Conversion rate, win rate, cycle time
Revenue
7 KPIs
MRR, ARPU, LTV, CAC ratio
More than a spreadsheet. Less than a BI tool.
KPI Scorecard is purpose-built for marketing teams that need structure without complexity.
45 pre-built KPIs across 6 categories
Every metric a marketing team needs to track, organized into six categories: Traffic, Social, Email, Leads, Conversion, and Revenue. No blank canvas — just select the ones relevant to your business and start tracking.
- Traffic: sessions, unique visitors, bounce rate, pages per session
- Social: followers, engagement rate, reach, share of voice
- Email: open rate, click rate, list growth, unsubscribe rate
- Leads & Conversion: MQLs, SQLs, conversion rate, cost per lead
Sparkline trend charts
Every KPI includes an inline sparkline chart showing the last 8-12 data points. Spot trends at a glance without opening a separate analytics tool.
- Inline sparklines for every metric
- Color-coded direction indicators (green up, red down)
- Hover for exact period values
- Automatic period-over-period change calculation
Weekly and monthly tracking cadence
Set each KPI to a weekly or monthly cadence. Get reminders when it is time to update. The scorecard adapts to your team's rhythm, not the other way around.
- Configurable cadence per KPI
- Update reminders via email or in-app
- Bulk entry mode for fast weekly updates
- Historical data import for trend continuity
Action and results scorecards
Track both activities (things you do) and outcomes (things that happen). The action scorecard monitors execution discipline while the results scorecard measures impact.
- Action scorecard: posts published, emails sent, campaigns launched
- Results scorecard: leads generated, revenue attributed, ROI achieved
- Side-by-side view connecting effort to outcomes
- Custom KPI creation for metrics unique to your business
Up and running in under 10 minutes
No complex setup. No integrations required. Select your KPIs, set targets, and start tracking.
Select your KPIs
Browse 45 pre-built KPIs organized by category. Toggle on the ones that matter to your business.
Set targets
Define weekly or monthly targets for each KPI. Targets create accountability and make gaps visible.
Enter data weekly
Use the bulk entry interface to update all active KPIs in under five minutes each week.
Review trends
Sparklines and period-over-period changes surface what is improving and what needs attention.
Take action
When a KPI falls below target, drill into related campaigns and action plans to course-correct.
Why teams love the KPI Scorecard
45 Pre-Built KPIs
No blank canvas. Every standard marketing metric is ready to track out of the box.
Weekly Cadence
Structured weekly entry keeps your team accountable and your data current.
Automated Trends
Sparkline charts and period-over-period changes calculated automatically.
Target vs Actual
Set targets for every KPI and instantly see where you are on track or falling behind.
Available on every plan
KPI Scorecard is included in all 38os plans. Higher tiers unlock more KPIs and team features.
Go
15 active KPIs
Pro
45 KPIs + custom
Max
Unlimited + multi-brand
Related features
KPI Scorecard integrates naturally with these modules.