Campaign Manager at a glance
6
Channel types
Real-time
Budget tracking
Per-Campaign
ROI calculation
4 Stages
Lifecycle management
If you cannot measure a campaign, you cannot improve it
Scattered tracking leads to duplicated effort, wasted budget, and impossible-to-answer ROI questions. Campaign Manager brings structure.
No centralized campaign view
Paid ads live in one platform, email in another, and events in a spreadsheet. Without a unified view, you cannot compare performance or optimize allocation.
Budget overruns go unnoticed
When spend is tracked per-platform, overspending on one channel goes undetected until the month-end review. Real-time budget monitoring prevents surprises.
ROI is unknown
If you cannot attribute results to specific campaigns, every budget conversation becomes a debate. Campaign Manager connects spend to outcomes for clear ROI.
Six channel types. One unified view.
Every marketing channel has purpose-built fields while sharing a common campaign framework.
Paid Advertising
Google Ads, Meta, LinkedIn, Display
Organic Content
SEO, blog posts, social media
Email Marketing
Newsletters, nurture sequences, promos
Events
Webinars, conferences, meetups
Partnerships
Co-marketing, affiliates, referrals
Product Marketing
Launches, feature releases, upsell
Four stages from planning to close
Every campaign follows a structured lifecycle that keeps execution organized and outcomes measurable.
Campaign intelligence built for marketing teams
Purpose-built tools for the workflows marketing teams actually use.
Multi-channel campaign tracking
Track campaigns across six channel types in a single view: paid advertising, organic content, email marketing, events, partnerships, and product marketing. Each channel type has purpose-built fields while sharing a common performance framework.
- Paid: ad spend, impressions, clicks, CPA, ROAS
- Organic: reach, engagement, traffic, conversions
- Email: sends, opens, clicks, conversions, revenue
- Events, partnerships, and product launch tracking
Budget vs spend monitoring
Set a budget for every campaign and track actual spend in real time. The burn rate indicator shows you if you are pacing ahead, behind, or on track relative to the campaign timeline.
- Per-campaign budget allocation
- Real-time spend tracking
- Burn rate and pacing indicators
- Alerts when spend exceeds 80% of budget
KPI targets vs actuals per campaign
Assign KPI targets to every campaign — leads, conversions, revenue, engagement — and track actuals against them. See at a glance which campaigns are delivering and which are underperforming.
- Assign up to 5 KPI targets per campaign
- Visual progress bars for target completion
- Automatic variance calculation
- Link to KPI Scorecard for trend context
Campaign lifecycle management
Move campaigns through structured stages: Planning, Active, Paused, and Complete. Each stage has specific fields and workflows to keep execution organized.
- Planning: brief, timeline, budget, KPI targets
- Active: real-time metrics, spend, performance
- Paused: reason tracking, restart triggers
- Complete: final metrics, ROI calculation, learnings
Launch, track, and optimize in five steps
A repeatable workflow for every campaign, every channel, every time.
Create a campaign
Select the channel type, set dates, assign a budget, and define KPI targets.
Launch and track
Move the campaign to Active status. Log spend and performance metrics as they come in.
Monitor budget pacing
The burn rate indicator shows if you are on pace, ahead, or behind. Adjust spend accordingly.
Compare to targets
Track actual performance against KPI targets. Visual progress bars make gaps obvious.
Close and calculate ROI
Mark the campaign complete. Review final metrics, calculate ROI, and document learnings.
Why teams choose Campaign Manager
Multi-Channel
Six channel types in one view. Compare performance across paid, organic, email, events, and more.
Budget Tracking
Real-time spend monitoring with burn rate indicators and overspend alerts.
ROI Per Campaign
Attribute results to specific campaigns. Know exactly what is working and what is not.
KPI Integration
Link campaign targets to your KPI Scorecard for trend context and goal alignment.
Available on Pro and Max
Campaign Manager is available on plans that support advanced tracking and multi-channel management.
Go
Not included
Pro
10 active campaigns
Max
Unlimited campaigns
Related features
Campaign Manager works best with these companion modules.