Campaign Manager at a glance
6
Channel types
Real-time
Budget tracking
Per-Campaign
ROI calculation
4 Stages
Lifecycle management
The Problem
Scattered tracking leads to duplicated effort, wasted budget, and impossible-to-answer ROI questions. Campaign Manager brings structure.
Paid ads live in one platform, email in another, and events in a spreadsheet. Without a unified view, you cannot compare performance or optimize allocation.
When spend is tracked per-platform, overspending on one channel goes undetected until the month-end review. Real-time budget monitoring prevents surprises.
If you cannot attribute results to specific campaigns, every budget conversation becomes a debate. Campaign Manager connects spend to outcomes for clear ROI.
Channels
Every marketing channel has purpose-built fields while sharing a common campaign framework.
Google Ads, Meta, LinkedIn, Display
SEO, blog posts, social media
Newsletters, nurture sequences, promos
Webinars, conferences, meetups
Co-marketing, affiliates, referrals
Launches, feature releases, upsell
Lifecycle
Every campaign follows a structured lifecycle that keeps execution organized and outcomes measurable.
Capabilities
Purpose-built tools for the workflows marketing teams actually use.
Track campaigns across six channel types in a single view: paid advertising, organic content, email marketing, events, partnerships, and product marketing. Each channel type has purpose-built fields while sharing a common performance framework.
Set a budget for every campaign and track actual spend in real time. The burn rate indicator shows you if you are pacing ahead, behind, or on track relative to the campaign timeline.
Assign KPI targets to every campaign — leads, conversions, revenue, engagement — and track actuals against them. See at a glance which campaigns are delivering and which are underperforming.
Move campaigns through structured stages: Planning, Active, Paused, and Complete. Each stage has specific fields and workflows to keep execution organized.
How It Works
A repeatable workflow for every campaign, every channel, every time.
Select the channel type, set dates, assign a budget, and define KPI targets.
Move the campaign to Active status. Log spend and performance metrics as they come in.
The burn rate indicator shows if you are on pace, ahead, or behind. Adjust spend accordingly.
Track actual performance against KPI targets. Visual progress bars make gaps obvious.
Mark the campaign complete. Review final metrics, calculate ROI, and document learnings.
Benefits
Six channel types in one view. Compare performance across paid, organic, email, events, and more.
Real-time spend monitoring with burn rate indicators and overspend alerts.
Attribute results to specific campaigns. Know exactly what is working and what is not.
Link campaign targets to your KPI Scorecard for trend context and goal alignment.
Plans
Campaign Manager is available on plans that support advanced tracking and multi-channel management.
Not included
10 active campaigns
Unlimited campaigns
Explore More
Campaign Manager works best with these companion modules.