What the funnel tab gives you
7
Funnel stages
Pre-fill
From intake & personas
Side-by-side
With analysis findings
Never
Auto-rewrites your input
Why most funnel maps are useless
Three failure modes that turn funnel mapping into busywork.
You can't fix what you can't see
Most teams have never written down their existing funnel. Activities scatter across stages without anyone knowing which stage is starved, bloated, or duplicated.
Strategy without an inventory
Building a new strategy on top of an undocumented funnel produces overlap, gaps, and budget you can't defend. Map first, propose later.
Silos between teams
Marketing runs awareness. Sales owns conversion. Customer success runs ascend. Without one shared funnel view, hand-offs leak.
From intake to mapped funnel in minutes
Open the Analysis page → Funnel tab
Funnel sits between the dimension Results and the analysis Modules — the natural place to take inventory.
Confirm pre-filled activities
Channels you declared in Intake show up as starting activities at default stages. Edit, remove, or move them.
Add what intake missed
Stage-by-stage entry: Awareness, Consideration, Conversion, Engage, Excite, Ascend, Advocate. Tag each activity with status.
Diagnosis layers on top
Analysis findings flag stages as weak with a passive hint — never auto-write into your declared funnel. Existing inventory stays untouched.