What's New in 38os
Stay up to date with the latest features, improvements, and product updates
Sign-off — founder & CMO approval, in-app
Analysis, intake, and strategy now have formal sign-off cards. CMO signs the analysis + intake; founder signs the strategy. Typed signature, timestamp, version-locked. Each signature anchors to the exact row_history snapshot, so re-opening past versions stays auditable forever.
Implementation tracking — seven-phase progress
When you purchase implementation, your workspace runs on a tracked plan: Onboarding → Analysis → Strategy → People & Ops → Intelligence → Review → Delivered. Founder + CMO see exactly where you are, tracked from real product state — not a slide deck. Billing shows "Implementation purchased" without per-hour invoicing.
Funnel mapping inside Analysis
A new Funnel tab inside Analysis (sits right before Modules) captures your existing marketing funnel — stage by stage, channel by channel. Pre-filled from intake. Analysis findings are displayed as side-hints, never auto-rewritten into your declared funnel. Existing-funnel input stays separate from proposed-strategy generation.
Persona Studio — ICP, Anti-ICP, AI personas
Buyer personas now blend six data sources: intake answers, customer survey imports, founder/sales/marketing/customer interviews, uploaded documents, analysis verdicts, and competitive analysis. Edit personas with sticky-footer dialogs, define an explicit Anti-ICP, cross-match across sources to find disagreement.
Document intelligence — PDF & DOCX upload
Upload PDFs and Word docs during intake. Server-side text extraction (pdf-parse + mammoth) feeds persona generation, ICP refinement, analysis module context, and AI advisor prompts. Extracted text is cached once (intake_documents_text) and reused across every downstream feature so AI calls stay fast.
Version history — snapshot every change
Every meaningful update to a workflow row writes a snapshot to row_history. Each /app/... workflow page surfaces a Version History button: browse snapshots, restore on demand, anchor sign-offs to exact past versions. Retention is configurable per plan tier.
Global navigation progress bar
A subtle violet gradient progress bar at the top of every page now fires the moment you click any internal link and completes when the new page is ready. Universal across marketing and the protected app. Per-route loading.tsx skeletons remain for slow data fetches; the global bar covers everything else.
Analysis reflows: 9 modules, 6 dimensions
The Marketing Analysis is now driven by 9 AI modules — Website, Search & SEO, Content, Paid Advertising, Social Media, Email Automation, Brand Messaging, Competitor Analysis, and Tech Stack — that score 6 dimensions: Strategy, Engines, Brain, Assets, Output, Insights. Run All progress overlay, auto-recalculated scoring, auto-completes downstream phases.
Instant activation — no more 7-day trial
Paid plans now activate the moment you complete Stripe Checkout — no "card captured now, charged in 8 days" model. Free account signup stays free (no credit card required), with trial-tier limits on analyses, AI messages, and storage. Upgrade to unlock the full platform whenever you are ready; your card is charged at checkout.
Security Engine
A full security layer is now active across the platform: Web Application Firewall blocks path traversal attacks and known scanner bots at the middleware level, account lockout triggers after 5 failed login attempts with a 30-minute cooldown, and breached password detection (HaveIBeenPwned k-Anonymity API) prevents compromised passwords at signup and password change. Admins get a dedicated Security dashboard with locked account management, real-time auth event logs with severity filtering, and a security configuration panel.
Two-Factor Authentication (TOTP)
Users can now enroll an authenticator app (Google Authenticator, Authy, 1Password, etc.) for two-factor authentication directly from Settings > Security. The setup flow shows a scannable QR code, a manual secret key, and a 6-digit verification step. Remove 2FA at any time with a confirmation dialog.
CRM Pipeline
A full revenue pipeline with 6 stages (Lead → Qualified → Proposal → Negotiation → Won → Lost). Manage contacts with source tags, track deals with probability and expected close dates, log activities on deal timelines, and view AI-powered pipeline health insights. AI lead scoring (0–100 with label and rationale), stale deal alerts after 7 days of inactivity, and AI-drafted follow-up emails built in.
Projects & Tasks
A project management system with grid and list views, status filters, and per-project Kanban boards. Tasks have priorities, due dates, assignees, and tags. The AI Suggest Tasks feature generates a prioritized task list from your project goals and current strategy. Switch between Kanban and list views without losing state.
Operations: Milestones, Issues & Decisions
Three new modules for team execution. Milestones tracks quarterly goals broken into steps with progress bars and completion status. Issues captures business problems with priority, status, and owner assignment — resolve them with a single click. Decision Log documents key business decisions with context, rationale, impact, and outcomes; the AI Draft feature generates a structured decision entry from your notes.
Meetings Hub
Log and manage all meetings — past and upcoming — in a centralized hub. Each meeting stores attendees, agenda, notes, and extracted action items. AI generates time-boxed agendas from meeting context and automatically extracts action items with due dates from meeting notes. Action items link back to the relevant project or team member.
Brain — Knowledge Base
A searchable knowledge repository for articles, quick learnings, and strategic documents. Every article gets an AI-generated summary for fast scanning. Organize by type (article, learning, process, template) and status. The Quick Learnings sidebar lets you capture insights in seconds. Connected to the AI Advisor — your Fractional CMO can surface relevant knowledge when answering your questions.
AI Automation Layer
Eight new AI-powered automation features wired across the platform: anomaly detection flags KPI metrics that shifted more than 15% with severity-coded banners; weekly briefing generates a Monday morning strategic summary from your milestones, deals, issues, and KPIs; lead scoring rates every CRM contact 0–100 with a label, rationale, and key signals; win/loss analysis identifies patterns across your closed deals; deal follow-up drafts personalized outreach emails; campaign learning drafts post-campaign learning entries; meeting agenda generation builds time-boxed agendas; and action item extraction parses meeting notes into assigned tasks.
Standardized Destructive Action Confirmations
All destructive actions across the platform now use a consistent AlertDialog confirmation pattern. Deleting data, resetting scorecards, and bulk operations all require an explicit confirmation before proceeding — preventing accidental data loss at every touchpoint.
Bulk Actions in Action Scorecard
You can now select multiple actions in the Action Scorecard and mark them done in a single click. Bulk delete is also available, with a confirmation dialog to prevent accidental removal. Manage your weekly action list faster without repetitive one-at-a-time updates.
Budget vs Actual Tracking
The Budget Planner now shows a Budget vs Actual comparison with color-coded variance indicators. Green signals you are on or under budget; red flags overspend so you can act early. Track planned versus real spend across all budget line items.
Admin Organizations Page
A new Organizations page in the admin area gives workspace administrators a structured view of their workspace hierarchy and team roles. Designed for businesses managing multiple teams or departments within a single 38os instance.
Campaign Manager UX
The delete action in Campaign Manager has been moved into the edit dialog, keeping destructive controls out of the main list view. This reduces the risk of accidental deletion and makes the campaign list cleaner and easier to scan.
Result Scorecard Improvements
Result Scorecard received a round of improvements including clearer layout, better trend visualization, and consistent Reset confirmation dialogs aligned with the platform-wide destructive-action standard.
New Pricing: Go, Pro, Max
Introducing three clear pricing tiers — Go, Pro, and Max — replacing the previous multi-tier structure. All plans are available on monthly, annual, and lifetime billing. New accounts start with a 7-day free trial. Visit the pricing page for full plan details.
Admin Pricing Editor
Platform admins can now edit plan prices directly from the admin panel without touching code or environment variables. Supports pre-launch mode with a countdown timer and optional discount display for early-bird pricing campaigns.
7-Day Free Trial
All new accounts now start with a 7-day free trial — no credit card required. The trial gives full access to all plan features so users can properly evaluate the platform before committing to a subscription.
Buyer Personas
AI-generated buyer personas with detailed demographics, psychographics, pain points, and goals. Define your ideal customer segments and let the AI build rich persona profiles that inform your analysis insights, campaign targeting, and content strategy.
ICP Analysis
Ideal Customer Profile analysis with market segmentation. Define your best-fit customer criteria and generate a structured ICP that can be used across analyses, campaigns, and messaging frameworks throughout the platform.
Competitive Analysis
Track and analyze competitors with structured competitive intelligence. Identify gaps, benchmark positioning, and surface opportunities relative to the competitive landscape in your market.
Brand Strategy Builder
A structured brand strategy framework covering positioning, messaging hierarchy, value proposition, and differentiation. Build a cohesive brand foundation that feeds directly into your analysis modules and campaign planning.
Platform Admin Console
Complete admin panel with user management, finance dashboard, token usage tracking, system health monitoring, and app manager delegation. Gives platform operators full visibility and control over the entire 38os instance.
Dynamic Insights
The Insights page is now fully dynamic with Generate and Reset buttons — insights are computed from your actual analysis results, KPIs, and campaign performance in real time.
User Management
Admins can now view all registered users, ban or unban accounts, and track per-user feature usage and token consumption. Provides the oversight needed to manage a growing user base effectively.
Account Approval System
Pre-approved email whitelist and manual user addition for controlled onboarding. Only approved users can create accounts, giving platform operators full control over who accesses the system.
Finance Dashboard
Revenue breakdown, AI cost tracking, and monthly trend charts. Understand exactly where money is coming in and going out across the platform.
System Health Monitor
Real-time status monitoring for all connected services including Supabase, Anthropic, Stripe, Resend, and PostHog. Instantly see which integrations are healthy and which need attention.
Budget Planner
Added team/people and software/subscriptions tables with localStorage persistence. Plan your marketing budget with granular line items that save automatically between sessions.
Campaign Manager
Full CRUD operations with status filtering and computed metrics. Create, edit, and archive campaigns with real-time performance calculations and filterable status views.
AI CMO Brief
The dashboard brief now pulls dynamic data from your actual analysis scores, active campaigns, and KPI trends instead of hardcoded placeholder values. Your AI CMO finally knows your real numbers.
Settings Restructured
Integrations and AI Usage settings have been moved to admin-only access, keeping the user-facing settings clean and focused while giving operators the controls they need.
Growth Calculator
Model your unit economics with scenario comparison, sensitivity analysis, and revenue projections. Build multiple growth scenarios side by side to understand how changes in acquisition cost, conversion rates, and churn impact your bottom line.
Action & Results Scorecards
Track weekly marketing activities and outcomes with structured scorecards. Set targets for actions (emails sent, posts published, ads launched) and results (leads generated, demos booked, revenue closed) to maintain accountability and spot trends early.
Diagnosis Presentation Overhaul
Completely restructured the diagnosis output with narrative-driven sections, root cause analysis, and strategic pillars. The new format presents findings as a cohesive strategic story rather than a list of scores, making it easier to communicate insights to stakeholders.
URL Fetching for Analyses
Analysis modules now fetch and analyze actual content from your website URL, enabling data-driven scoring based on real website data rather than self-reported information alone. This provides a more accurate and objective assessment of your marketing foundations.
Analysis Progress Overlay
Added real-time progress tracking while analysis modules generate. A visual overlay shows which modules are being processed, their completion status, and estimated time remaining, so you always know exactly where things stand during generation.
Scoring Engine v2
Enhanced the scoring engine with component-level breakdowns and severity tiers. Each module score now includes detailed sub-scores for individual criteria, making it clear exactly which areas drive your overall rating and where to focus improvement efforts.
AI-Powered Intake Extraction
Automatically extract business data from your website URL during the intake process. Simply paste your website address and our AI will pull key details about your business, industry, and current marketing presence to pre-populate your analysis intake form.
38os Launch
Initial release of 38os featuring 12 comprehensive analysis modules, an AI-powered strategic advisor, spider chart scoring visualizations, diagnostic narrative generation, and a full analysis management system. Built to help businesses understand and improve their marketing foundations.
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