What you get from every research cycle
AI
Generated from YOUR data
3-5
Buyer personas
ICP
Competitive positioning map
Anti-ICP
Clarity on who to avoid
Persona Studio in action
A synthesized persona pulled from intake, surveys, analysis verdicts, and competitive analysis.
Marketing Sara
Director of Marketing · 250-1000 employees · SaaS
Pain points
- • Reporting takes a full day every Monday
- • No single source of truth for KPIs
- • Strategy lives in slides, not the team
Buying triggers
- • Quarter-start strategy reset
- • Lost a senior marketer recently
- • Board asks for marketing accountability
You cannot target everyone and expect to win
Most teams skip structured research. They build campaigns on assumptions and wonder why conversion rates stay flat. Research changes the equation.
Guessing who your customer is
Without structured research, you target broadly and hope for the best. Wasted spend and diluted messaging are the inevitable result of not knowing exactly who you serve.
No competitive intelligence
You know your competitors exist but lack a structured view of their positioning, strengths, and gaps. Without this, you cannot differentiate effectively.
Generic personas that do not drive decisions
Personas built from assumptions instead of data sit in a slide deck and never influence strategy. Real personas need firmographics, psychographics, and behavioral triggers.
Research that actually drives marketing decisions
The Research Module turns your intake data into structured, actionable market intelligence. Every output is generated from your business context, not generic templates.
AI-generated buyer personas with depth
Go beyond basic demographics. Each persona includes psychographics, behavioral patterns, pain points, buying triggers, objection patterns, and preferred channels. All generated from your intake data, not generic templates.
- Demographics, psychographics, and behavioral attributes
- Pain points mapped to your solution capabilities
- Buying triggers and objection patterns
- Channel preferences and content consumption habits
Ideal Customer Profile with firmographics and buying signals
Define exactly which companies or individuals are your best-fit customers. The ICP includes industry, company size, revenue range, tech stack indicators, and the buying signals that indicate readiness to purchase.
- Firmographic filters: industry, size, revenue, geography
- Buying signals that indicate purchase readiness
- Decision-maker roles and organizational structure
- Budget range and typical sales cycle length
Anti-ICP to identify who NOT to target
Not every lead is a good lead. The anti-ICP explicitly defines the characteristics of prospects who will waste your time: poor fit, high churn risk, or misaligned expectations. Stop attracting the wrong customers.
- Disqualification criteria by firmographic and behavioral signals
- Common traits of churned or low-value customers
- Red flags to watch for in the sales process
- Negative persona profiles for ad targeting exclusions
Competitive analysis with strategic implications
Map your competitive landscape with structured analysis of positioning, messaging, strengths, weaknesses, and market gaps. Each competitor profile includes strategic implications for your own positioning.
- Competitor positioning and messaging breakdown
- Strengths and weaknesses mapped to your capabilities
- Market gaps and whitespace opportunities
- Strategic implications and recommended responses
From intake to intelligence in five steps
A structured research process that transforms your business data into market intelligence you can act on.
Complete your intake
Provide information about your business, market, and customers through the guided intake process.
AI analyzes your data
Our AI engine processes your intake responses to extract patterns, segment audiences, and identify opportunities.
Generate personas and ICP
Receive 3-5 detailed buyer personas, a complete Ideal Customer Profile, and an anti-ICP — all derived from your data.
Map competitive landscape
AI builds structured competitor profiles with positioning analysis and strategic gap identification.
Surface strategic implications
Every research output includes actionable implications so you know exactly how to use the insights.
Why teams rely on the Research Module
AI-Generated from YOUR Data
Every persona, ICP, and competitive insight is derived from your actual business data, not generic templates.
3-5 Buyer Personas
Detailed personas with demographics, psychographics, behavior patterns, and channel preferences.
Competitive Positioning Map
See where you stand relative to competitors and identify whitespace opportunities.
Anti-ICP Clarity
Know exactly who NOT to target so you stop wasting budget on poor-fit prospects.
Available on every plan
Every 38os plan includes the Research Module. Higher tiers unlock more research cycles and deeper competitive analysis.
Go
1 research cycle
Pro
Unlimited research
Max
Unlimited + multi-brand
Related features
The Research Module works best alongside these modules.
Marketing Analysis
Run the 9-module AI marketing analysis to identify gaps that research can help you address.
Strategy Builder
Turn your research insights into a documented strategy with positioning, messaging, and a 90-day roadmap.
AI Advisor
Get on-demand strategic guidance grounded in your research data, personas, and competitive analysis.