Goals & 1-Year Plan at a glance
1
goal that defines the year
1
success metric (North-Star)
4
quarterly pace targets
AI
drafts from your strategy
Live preview
Your North-Star metric, judged against where you should be by now. Trend detection, target vs actual, period-over-period.
Site sessions
Trial signups
CAC
Demo conversion
The Problem
Teams set ambitious annual targets, then have no honest way to tell — in week 6 — whether they are on track or already behind.
No owner, no number, no deadline. A goal you cannot measure is just a hope you cannot hold anyone to. 38os forces a single number and a date on every goal.
When everyone optimizes a different metric, effort scatters. Pin one success number and the whole team pulls in the same direction.
A far-off annual number tells you nothing about today. Quarterly targets break the year into pace you can actually measure against this week.
Capabilities
Goals & 1-Year Plan turns an approved strategy into one measurable goal and the quarterly pace to reach it.
Your approved strategy already says where you want to go. 38os reads it and drafts candidate 1-year goals — specific, measurable, and time-bound — so you start from a real draft instead of a blank page.
Every goal is defined by a single number. That number becomes the North-Star the rest of the operating system ladders up to, so progress is never ambiguous.
The year breaks into four quarterly checkpoints. Each weekly cell is judged against where you should be by now — the pace target — not the distant annual number, so early weeks read honestly.
Chasing one number can quietly break another. Guardrails are the floors and ceilings that must hold while you pursue the goal — so growth never comes at the cost of the fundamentals.
How It Works
Each step builds on the last — your strategy becomes a goal, the goal becomes a number, the number becomes a weekly pace.
Goals start from your approved strategy, so the year you plan is the strategy you committed to.
AI reads the strategy and drafts candidate SMART goals. You keep, edit, or rewrite every one.
Choose the single number that defines the goal — your North-Star for the whole year.
Break the annual number into four quarterly checkpoints so each week has a pace to hit.
The scorecard judges each week against the pace target, surfacing drift while there is still time to correct.
Benefits
One goal and one number replace a wall of vague ambitions. Everyone knows what winning the year looks like.
A single owned success metric means there is no hiding from whether the goal is moving.
Weekly cells are judged against the pace target, so week 6 reads true — not green by default.
Guardrails flag when chasing the goal quietly breaks something that has to hold.
Plans
Goals & 1-Year Plan is included in all 38os plans. Higher tiers unlock AI drafting, quarterly targets, and guardrails.
Core goal + success metric
AI draft + quarterly targets
Multi-brand + guardrails
Explore More
Goals & 1-Year Plan sits at the center of the operating system.
See how goals connect to milestones, projects, KPIs, and the weekly review in one running system.
Track your success metric week over week against the pace target, with trend and target-vs-actual.
A weekly ritual that surfaces drift against the goal while there is still time to correct.