Strategy Builder at a glance
AI-Drafted
Human-refined
0-100%
Completeness score
8
Industry templates
90 Days
Execution roadmap
A strategy that lives in someone's head is not a strategy
When positioning is unclear and messaging is inconsistent, every campaign starts from scratch. Strategy Builder fixes that.
No documented strategy
Your strategy lives in someone's head or scattered across slides. When that person leaves, so does the plan. A single source of truth changes everything.
Inconsistent messaging
Sales says one thing, the website says another, and ads say something else entirely. Without a messaging framework, every touchpoint tells a different story.
No positioning clarity
If your team cannot articulate what makes you different in one sentence, prospects definitely cannot either. Positioning confusion costs pipeline.
From blank page to documented strategy
Every component of a complete marketing strategy, guided by AI and refined by your team.
Positioning statement framework
Craft a clear positioning statement that defines your target audience, category, key differentiator, and reason to believe. The AI drafts it; you refine it until it resonates.
- Guided questionnaire to extract positioning inputs
- AI-generated first draft in seconds
- Side-by-side competitor positioning map
- Version history to track iterations
Audience persona generation
Define up to five ideal customer personas with demographics, psychographics, pain points, buying triggers, and preferred channels. Each persona is enriched by AI based on your industry and positioning.
- Structured persona template with 12 attributes
- AI enrichment from industry data
- Pain point and motivation mapping
- Channel preference recommendations per persona
Messaging framework
Build a complete messaging hierarchy: headline, value proposition, proof points, and call-to-action variations. Map messaging to each persona for consistent communication across every channel.
- Headline and sub-headline generator
- Value proposition canvas
- Proof point library (stats, testimonials, case studies)
- CTA variations by funnel stage
90-day execution roadmap
Strategy without execution is a wish list. The roadmap converts your positioning, personas, and messaging into a phased 90-day action plan with milestones and owners.
- Week-by-week milestone breakdown
- Channel-specific action items
- Owner assignment per task
- Progress tracking with completion percentage
Start faster with 8 industry templates
Pre-built strategy frameworks for common industries. Customize any template to match your business.
Five steps to a complete marketing strategy
A guided workflow that turns fragmented ideas into a structured, actionable strategy document.
Define your positioning
Answer guided questions about your market, audience, and differentiation. The AI assembles a draft positioning statement.
Build audience personas
Describe your ideal customers. AI enriches each persona with channel preferences and buying triggers.
Create messaging framework
Map value propositions, headlines, and CTAs to each persona and funnel stage.
Select channel strategy
Choose from recommended channels based on your personas and budget. See expected reach and cost estimates.
Generate 90-day roadmap
Convert strategy into a phased execution plan with deadlines, milestones, and assigned owners.
Why teams choose Strategy Builder
AI-Drafted, Human-Refined
Get a complete first draft in minutes. Edit, refine, and approve at your own pace.
Completeness Scoring
A 0-100% score shows exactly how complete your strategy is and what sections still need work.
8 Industry Templates
Skip the blank page. Start with a proven template built for your industry vertical.
Execution Roadmap
Strategy without a timeline is a wish list. Get a 90-day phased plan with milestones.
Available on every plan
All 38os plans include Strategy Builder. Higher tiers offer more AI generations and collaboration seats.
Go
1 strategy document
Pro
Unlimited + AI enrichment
Max
Unlimited + multi-brand
Related features
Strategy Builder connects seamlessly with these modules.