Strategy Builder at a glance
AI-Drafted
Human-refined
0-100%
Completeness score
8
Industry templates
90 Days
Execution roadmap
The Problem
When positioning is unclear and messaging is inconsistent, every campaign starts from scratch. Strategy Builder fixes that.
Your strategy lives in someone's head or scattered across slides. When that person leaves, so does the plan. A single source of truth changes everything.
Sales says one thing, the website says another, and ads say something else entirely. Without a messaging framework, every touchpoint tells a different story.
If your team cannot articulate what makes you different in one sentence, prospects definitely cannot either. Positioning confusion costs pipeline.
Capabilities
Every component of a complete marketing strategy, guided by AI and refined by your team.
Craft a clear positioning statement that defines your target audience, category, key differentiator, and reason to believe. The AI drafts it; you refine it until it resonates.
Define up to five ideal customer personas with demographics, psychographics, pain points, buying triggers, and preferred channels. Each persona is enriched by AI based on your industry and positioning.
Build a complete messaging hierarchy: headline, value proposition, proof points, and call-to-action variations. Map messaging to each persona for consistent communication across every channel.
Strategy without execution is a wish list. The roadmap converts your positioning, personas, and messaging into a phased 90-day action plan with milestones and owners.
Templates
Pre-built strategy frameworks for common industries. Customize any template to match your business.
How It Works
A guided workflow that turns fragmented ideas into a structured, actionable strategy document.
Answer guided questions about your market, audience, and differentiation. The AI assembles a draft positioning statement.
Describe your ideal customers. AI enriches each persona with channel preferences and buying triggers.
Map value propositions, headlines, and CTAs to each persona and funnel stage.
Choose from recommended channels based on your personas and budget. See expected reach and cost estimates.
Convert strategy into a phased execution plan with deadlines, milestones, and assigned owners.
Benefits
Get a complete first draft in minutes. Edit, refine, and approve at your own pace.
A 0-100% score shows exactly how complete your strategy is and what sections still need work.
Skip the blank page. Start with a proven template built for your industry vertical.
Strategy without a timeline is a wish list. Get a 90-day phased plan with milestones.
Plans
All 38os plans include Strategy Builder. Higher tiers offer more AI generations and collaboration seats.
1 strategy document
Unlimited + AI enrichment
Unlimited + multi-brand
Explore More
Strategy Builder connects seamlessly with these modules.