Industry Challenges
Rising costs, fragmented data, and channel complexity make it harder than ever to grow profitably.
Ad costs increase every quarter while margins stay flat. Without clear CAC tracking per channel, you cannot tell which spend is profitable and which is burning cash.
Customers touch 6-8 channels before buying. Last-click attribution overvalues paid search and undervalues the content and social that started the journey.
Black Friday, Eid, Valentine's Day, back-to-school — each seasonal peak requires a different campaign strategy months in advance.
Shopify, Google Analytics, Facebook Ads Manager, email platform — your data lives in five dashboards and nobody has the full picture.
How 38os Helps
From ROAS tracking to seasonal planning, 38os gives your team the tools to grow profitably.
See return on ad spend for every marketing channel in one dashboard. Compare Google, Meta, TikTok, email, and organic side by side with unified metrics.
Use the Campaign Manager to plan, schedule, and track seasonal campaigns with budgets, timelines, and channel allocation. Never miss a seasonal window again.
Track customer lifetime value across cohorts and segments. Understand which acquisition channels bring customers who stick around and which bring one-time buyers.
Monthly reports generate automatically with AI-written narratives. Share PDF reports with your team, investors, or stakeholders without spending hours in spreadsheets.
Key Modules
These are the 38os modules that e-commerce businesses rely on every day.
Customer Story
“Before 38os, we had no idea which channels were actually profitable. Now we can see ROAS per channel in real time and shift budget where it matters. Our blended CAC dropped 22% in three months.”
Rafiq Ahmed
Co-founder, StyleBD
Industry Data
4.2x
Avg ROAS needed to break even
$45
Avg e-commerce CAC (2025)
30%
Revenue from repeat customers
68%
Cart abandonment rate avg