E-commerce marketing is getting harder
Rising costs, fragmented data, and channel complexity make it harder than ever to grow profitably.
Rising customer acquisition costs
Ad costs increase every quarter while margins stay flat. Without clear CAC tracking per channel, you cannot tell which spend is profitable and which is burning cash.
Attribution chaos
Customers touch 6-8 channels before buying. Last-click attribution overvalues paid search and undervalues the content and social that started the journey.
Seasonal planning complexity
Black Friday, Eid, Valentine's Day, back-to-school — each seasonal peak requires a different campaign strategy months in advance.
Scattered analytics
Shopify, Google Analytics, Facebook Ads Manager, email platform — your data lives in five dashboards and nobody has the full picture.
Everything an e-commerce marketer needs
From ROAS tracking to seasonal planning, 38os gives your team the tools to grow profitably.
Track ROAS per channel
See return on ad spend for every marketing channel in one dashboard. Compare Google, Meta, TikTok, email, and organic side by side with unified metrics.
- Channel-by-channel ROAS tracking
- Blended vs. isolated attribution views
- Budget allocation recommendations
- Historical trend comparisons
Plan seasonal campaigns
Use the Campaign Manager to plan, schedule, and track seasonal campaigns with budgets, timelines, and channel allocation. Never miss a seasonal window again.
- Campaign calendar with seasonal templates
- Budget pacing and spend tracking
- Pre-campaign checklist automation
- Post-campaign performance analysis
Monitor customer LTV
Track customer lifetime value across cohorts and segments. Understand which acquisition channels bring customers who stick around and which bring one-time buyers.
- Cohort-based LTV tracking
- LTV:CAC ratio per channel
- Repeat purchase rate monitoring
- Churn risk identification
Automate reporting
Monthly reports generate automatically with AI-written narratives. Share PDF reports with your team, investors, or stakeholders without spending hours in spreadsheets.
- Auto-generated monthly reports
- AI-written executive summaries
- Stakeholder-ready PDF exports
- Triggered alerts for KPI changes
The modules e-commerce teams use most
These are the 38os modules that e-commerce businesses rely on every day.
What e-commerce founders say
“Before 38os, we had no idea which channels were actually profitable. Now we can see ROAS per channel in real time and shift budget where it matters. Our blended CAC dropped 22% in three months.”
Rafiq Ahmed
Co-founder, StyleBD
E-commerce marketing by the numbers
4.2x
Avg ROAS needed to break even
$45
Avg e-commerce CAC (2025)
30%
Revenue from repeat customers
68%
Cart abandonment rate avg