Healthcare marketing has unique constraints
Compliance requirements, fragmented referral networks, and limited digital maturity make healthcare one of the hardest industries to market effectively.
Patient acquisition costs rising
Attracting new patients is expensive and getting costlier each year. Without clear channel-level tracking, clinics overspend on underperforming campaigns while missing high-value referral sources.
HIPAA-conscious marketing
Healthcare marketing must balance effectiveness with strict compliance requirements. Every campaign, ad, and piece of content needs to be reviewed for patient privacy and regulatory standards.
Referral tracking is broken
Physician referrals, word-of-mouth, and online reviews drive most patient volume, but most practices have no system to track which referral sources produce the highest-value patients.
Limited digital presence
Many healthcare providers have outdated websites, inconsistent directory listings, and minimal social media activity. Patients judge quality by digital experience before ever walking through the door.
Everything a healthcare marketer needs
From patient acquisition tracking to compliant content planning, 38os gives your team the tools to grow your practice.
Track patient acquisition by channel
See exactly which marketing channels drive new patients. Compare referral performance across physician networks, paid search, social media, and directory listings in one unified dashboard.
- Cost-per-patient-acquisition by channel
- Referral source performance tracking
- Organic vs. paid comparison views
- Monthly patient volume trend analysis
Plan compliant campaigns
Use the Content Calendar to schedule health awareness campaigns, seasonal promotions, and educational content. Built-in review workflows help ensure every asset meets compliance standards.
- Health awareness month campaign templates
- Approval workflow for compliance review
- Multi-channel scheduling (social, email, blog)
- Pre-built content pillars for healthcare
Manage campaigns across locations
Whether you run one clinic or a network of ten, Campaign Manager lets you coordinate campaigns across locations with shared budgets, localized messaging, and consolidated reporting.
- Multi-location campaign coordination
- Localized ad copy and landing pages
- Shared budget pacing across facilities
- Consolidated cross-location reporting
Build a data-driven growth strategy
Strategy Builder creates a customized marketing plan based on your specialty, market, and growth goals. Move from guessing to a clear quarterly roadmap with measurable milestones.
- Specialty-specific marketing frameworks
- Competitive landscape analysis
- Quarterly goal setting with KPI targets
- Automated progress tracking and alerts
The modules healthcare teams use most
These are the 38os modules that healthcare providers rely on every day.
What healthcare leaders say
“We were spending on Google Ads without knowing which campaigns actually brought patients through the door. 38os gave us channel-level visibility and our cost per new patient dropped 31% in the first quarter.”
Dr. Nusrat Jahan
Managing Director, CarePoint Medical Group
Healthcare marketing by the numbers
$320
Avg patient acquisition cost
77%
Patients research online first
38%
Healthcare orgs lack a marketing plan
5.3x
ROI on digital marketing in healthcare