Content Calendar at a glance
7
Platforms supported
6
Content types
5-Stage
Status workflow
Team
Collaboration
Reactive content is not content marketing
Without a content plan, you are just posting. Content Calendar transforms random acts of content into a strategic, consistent publishing operation.
No content plan
Without a calendar, content happens reactively. You publish when inspiration strikes instead of executing a strategic plan aligned with campaigns and goals.
Inconsistent posting
One week you post five times, the next week zero. Inconsistency kills audience growth and algorithmic favor. A calendar creates publishing discipline.
Scattered across platforms
Facebook drafts in one tab, LinkedIn notes in another, email campaigns in a third tool. A single calendar view unifies content planning across every platform.
Seven platforms. One calendar.
Plan content for every channel from a single unified view.
Six content formats. Purpose-built fields.
Each content type has metadata tailored to its format — character limits for posts, subject lines for emails, script notes for videos.
Post
Social media posts with captions and media
Video
Video content with scripts and thumbnails
Article
Long-form written content and blog posts
Newsletter and marketing email campaigns
Story
Ephemeral vertical content for social platforms
Reel
Short-form vertical video content
Five-stage content pipeline
Every content piece moves through a structured workflow from idea to published.
Built for content teams, not generic project managers
Every feature is designed for the content planning and publishing workflow.
Monthly calendar view with drag-and-drop
See your entire content plan at a glance in a month view. Drag content pieces between dates to reschedule instantly. Filter by platform, status, or content type to focus on what matters.
- Month view with day-level content cards
- Drag-and-drop rescheduling
- Filter by platform, type, or status
- Color-coded content types for visual scanning
Multi-platform support
Plan content for seven platforms from a single calendar: Facebook, LinkedIn, Instagram, YouTube, Email, WhatsApp, and Blog. Each platform has purpose-built fields while sharing a unified scheduling view.
- Facebook: posts, stories, reels, events
- LinkedIn: posts, articles, newsletters
- Instagram: feed posts, stories, reels
- YouTube, Email, WhatsApp, and Blog support
Content types for every format
Organize content by type: post, video, article, email, story, and reel. Each type carries metadata relevant to its format — character limits for social, subject lines for email, thumbnail notes for video.
- Post: caption, media, hashtags, platform tags
- Video: script notes, thumbnail, duration, platform
- Article: headline, summary, SEO keywords
- Email: subject line, preview text, audience segment
Status workflow and team collaboration
Every content piece follows a five-stage workflow: Idea, Draft, Review, Scheduled, and Published. Assign team members to each piece and track progress across your content pipeline.
- Five-stage workflow: idea through published
- Team member assignment per content piece
- Comment threads for feedback and approvals
- Status-based filtering to find what needs attention
From idea to published in four steps
A simple, repeatable workflow that keeps your content pipeline flowing.
Add content ideas
Capture content ideas as they come. Assign a platform, type, and tentative date.
Draft and assign
Move ideas to Draft status. Assign a team member to create the content.
Review and approve
Submit content for review. Team leads approve or request changes via comments.
Schedule and publish
Move approved content to Scheduled. Track publication and mark as Published when live.
Why teams love Content Calendar
All Platforms, One View
See Facebook, LinkedIn, Instagram, YouTube, Email, WhatsApp, and Blog in a single calendar.
Team Collaboration
Assign content to team members, leave feedback in comments, and track who is working on what.
Status Tracking
A five-stage workflow keeps every piece moving from idea to published without dropping the ball.
Drag-and-Drop
Reschedule content by dragging it to a new date. Reorganize your plan in seconds, not minutes.
Available on every plan
Content Calendar is included in all 38os plans. Higher tiers unlock more platforms and collaboration features.
Go
3 platforms, 1 user
Pro
All platforms, 5 users
Max
All platforms, 20 users
Related features
Content Calendar connects naturally with these modules.
Campaign Manager
Link content to campaigns for budget tracking, performance measurement, and ROI calculation.
Action Plans
Break content production into trackable tasks with owners, deadlines, and checklists.
Strategy Builder
Align your content plan with your positioning, messaging framework, and channel strategy.