Food & beverage marketing moves fast
Seasonal menus, social media pressure, delivery platform competition, and slim margins make F&B one of the most demanding industries to market.
Seasonal promotions demand speed
Ramadan menus, summer drinks, holiday specials — food and beverage businesses run dozens of seasonal campaigns each year. Without a system, promotions launch late and miss the window.
Social media engagement is critical
Your customers live on Instagram, TikTok, and Facebook. A single viral post can fill tables for weeks, but inconsistent posting and lack of content strategy leaves potential on the table.
Delivery platform competition
Foodpanda, Uber Eats, and other aggregators own customer relationships and take 25-30% commissions. Building direct ordering channels requires aggressive marketing against well-funded platforms.
Brand building takes a backseat
Day-to-day operations consume all attention, leaving brand building as an afterthought. Without consistent brand marketing, restaurants compete purely on price and discounts.
Everything a food & beverage marketer needs
From seasonal content planning to campaign tracking, 38os gives your team the tools to grow your restaurant or F&B brand.
Plan seasonal content in advance
Content Calendar lets you plan months ahead with seasonal templates. Map out Ramadan specials, summer campaigns, and holiday promotions with pre-built workflows that ensure nothing launches late.
- Seasonal promotion planning templates
- Multi-platform content scheduling
- Photo and video content pipelines
- Automated posting reminders and deadlines
Launch campaigns that drive orders
Campaign Manager helps you plan, budget, and track promotional campaigns — from new menu launches to loyalty program drives. See which campaigns actually bring customers through the door.
- Promotion campaign setup with budget tracking
- New menu launch campaign templates
- Loyalty and retention campaign management
- Campaign-to-revenue attribution
Monitor the metrics that matter
KPI Scorecard tracks the numbers food and beverage businesses care about: social engagement rates, cost per customer acquisition, repeat visit rate, and campaign ROI across channels.
- Social media engagement rate tracking
- Cost per new customer by channel
- Repeat customer rate monitoring
- Revenue attribution per campaign
Access proven marketing playbooks
Playbook Library provides step-by-step guides for common food and beverage marketing scenarios: launching a new location, running a Ramadan campaign, building a loyalty program, and more.
- New location launch marketing guides
- Seasonal campaign playbooks
- Social media growth strategies
- Customer loyalty program blueprints
The modules F&B teams use most
These are the 38os modules that restaurants and F&B brands rely on every day.
What F&B operators say
“We run seasonal promotions every month and used to plan them in WhatsApp groups. 38os gave us a proper content calendar and campaign tracker. Our social engagement doubled and we finally know which promotions actually drive footfall.”
Sharmin Rahman
Marketing Manager, Khaas Food
Food & beverage marketing by the numbers
63%
Diners discover restaurants on social
$2.50
Avg cost per social media engagement
30%
Revenue lost to delivery commissions
4.1x
ROI on loyalty program marketing