Industry Challenges
Seasonal menus, social media pressure, delivery platform competition, and slim margins make F&B one of the most demanding industries to market.
Ramadan menus, summer drinks, holiday specials — food and beverage businesses run dozens of seasonal campaigns each year. Without a system, promotions launch late and miss the window.
Your customers live on Instagram, TikTok, and Facebook. A single viral post can fill tables for weeks, but inconsistent posting and lack of content strategy leaves potential on the table.
Foodpanda, Uber Eats, and other aggregators own customer relationships and take 25-30% commissions. Building direct ordering channels requires aggressive marketing against well-funded platforms.
Day-to-day operations consume all attention, leaving brand building as an afterthought. Without consistent brand marketing, restaurants compete purely on price and discounts.
How 38os Helps
From seasonal content planning to campaign tracking, 38os gives your team the tools to grow your restaurant or F&B brand.
Content Calendar lets you plan months ahead with seasonal templates. Map out Ramadan specials, summer campaigns, and holiday promotions with pre-built workflows that ensure nothing launches late.
Campaign Manager helps you plan, budget, and track promotional campaigns — from new menu launches to loyalty program drives. See which campaigns actually bring customers through the door.
KPI Scorecard tracks the numbers food and beverage businesses care about: social engagement rates, cost per customer acquisition, repeat visit rate, and campaign ROI across channels.
Playbook Library provides step-by-step guides for common food and beverage marketing scenarios: launching a new location, running a Ramadan campaign, building a loyalty program, and more.
Key Modules
These are the 38os modules that restaurants and F&B brands rely on every day.
Customer Story
“We run seasonal promotions every month and used to plan them in WhatsApp groups. 38os gave us a proper content calendar and campaign tracker. Our social engagement doubled and we finally know which promotions actually drive footfall.”
Sharmin Rahman
Marketing Manager, Khaas Food
Industry Data
63%
Diners discover restaurants on social
$2.50
Avg cost per social media engagement
30%
Revenue lost to delivery commissions
4.1x
ROI on loyalty program marketing