B2C marketing moves fast and breaks things
High-volume campaigns, fragmented channels, and constant pressure to acquire at lower cost make it easy to lose the thread.
Customer churn erodes growth
Acquiring customers is expensive, but retaining them is what builds a sustainable B2C services business. Without a unified view of customer health and campaign impact, churn sneaks up on you.
Acquisition cost pressure never stops
Paid channels are getting more expensive every year. Without granular campaign ROI data and channel comparison, B2C marketers end up doubling down on what feels right rather than what is proven to work.
Campaigns running in silos
Social ads, email, SEO, influencers, local events — B2C services marketing runs across many channels simultaneously. Without a unified planning and tracking layer, teams lose visibility and waste budget.
No single view of marketing performance
Performance data is split across ad platforms, email tools, and analytics dashboards. Assembling a weekly marketing report takes hours of manual work, leaving little time for actual optimization.
A marketing OS built for customer-centric growth
From campaign planning to monthly insights, 38os helps B2C services businesses market smarter across every channel.
Unified campaign management
Plan, track, and measure campaigns across every channel from one central workspace. Compare performance across paid, organic, email, and offline channels to see exactly where your best customers are coming from.
- Multi-channel campaign calendar and tracker
- Budget allocation by channel with actual vs. planned spend
- Campaign-level ROI and cost-per-acquisition reporting
- Side-by-side channel performance comparison
Budget tracker that keeps spend in check
See your entire marketing budget in one place — what is planned, what is spent, and what each dollar is returning. Catch overspend early and reallocate to higher-performing channels in real time.
- Real-time budget vs. spend tracking by campaign
- Monthly and quarterly budget roll-up view
- CAC tracking by channel and campaign type
- Spend efficiency benchmarks and alerts
Monthly Insights you can actually act on
Auto-generated monthly marketing reports surface what is working, what is not, and what to do next. Stop spending hours assembling data and start spending that time on decisions.
- Automated monthly performance narrative
- AI-generated highlights, lowlights, and recommendations
- Trend detection across all tracked KPIs
- Shareable report exports for leadership review
Buyer personas that sharpen every campaign
Build detailed buyer personas for your core customer segments. Use them to guide ad creative, email messaging, and content strategy — so every campaign is built around real customer motivations.
- Demographic and psychographic persona builder
- Pain points, motivations, and objection mapping
- Persona-to-channel alignment guidance
- Linked to campaign planning for consistent targeting
The modules B2C teams use daily
These 38os modules are built for the fast-moving, multi-channel nature of B2C services marketing.
What B2C services marketers say
“Before 38os, our campaign data was in five different places and our monthly report took two full days to pull together. Now it takes 20 minutes. We cut our CAC by 22% in the first quarter just by seeing clearly which channels were actually working.”
Amara Osei
Marketing Director, Apex Wellness Group
B2C services marketing by the numbers
5x
Cost to acquire vs. retain a customer
68%
Of customers leave due to perceived indifference
30%
Of B2C marketing budget is wasted on poor-fit channels
2.4x
Revenue lift from data-driven B2C marketing