What you get from every audit
20 min
To complete
8
Dimensions scored
AI
Narrative analysis
Actionable
Priority roadmap
Marketing without a diagnostic is marketing in the dark
Most teams never audit their marketing function. They react to symptoms instead of diagnosing root causes. That changes today.
Flying blind on what's working
Without a structured assessment, you pour budget into channels that may be underperforming while neglecting opportunities hiding in plain sight.
No structured diagnostic
Ad-hoc reviews miss the full picture. You need a repeatable framework that evaluates every layer of your marketing function consistently.
Gut feelings instead of data
Decisions driven by instinct lead to inconsistent results. A scored diagnostic replaces guesswork with measurable, comparable benchmarks.
Everything you need for a complete marketing health check
The Marketing Audit module is purpose-built to surface what spreadsheets and gut feelings cannot.
40-question diagnostic across 8 dimensions
The audit covers Strategy, Engines, Brain, Assets, Output, Insights, Team, and Budget. Each dimension is scored independently so you can pinpoint exactly where strengths and weaknesses live.
- Strategy: positioning, goals, competitive landscape
- Engines: acquisition channels, paid & organic mix
- Brain: data infrastructure, analytics maturity
- Assets: brand, content library, creative quality
AI-generated narrative analysis
Once you submit your answers, our AI engine synthesizes every response into a cohesive narrative. It does not just list scores; it explains what they mean and why they matter for your business.
- Plain-language summary of each dimension
- Cross-dimension pattern detection
- Industry-aware contextual insights
- Executive-ready shareable report
Spider chart visualization
A single radar chart lets you compare all 8 dimensions at a glance. Track improvements over time by overlaying past audit results on the same chart.
- Visual scoring from 0 to 100 per dimension
- Quarter-over-quarter trend overlay
- Exportable chart for stakeholder decks
- Color-coded gap and strength indicators
Gap identification and actionable priorities
The audit does not just diagnose; it prescribes. Each gap is mapped to a concrete action you can take immediately, ranked by impact and effort.
- Impact vs effort priority matrix
- Top-5 recommended next steps
- Direct links to relevant 38os modules
- Exportable action plan as checklist
From questions to action plan in five steps
A structured, repeatable process that takes your team from uncertainty to clarity.
Answer 40 questions
Work through a guided questionnaire organized by marketing dimension. Most teams finish in under 20 minutes.
AI scores 8 dimensions
Each dimension receives a 0-100 score based on your responses, weighted for business impact.
Get narrative analysis
Our AI engine writes a detailed analysis explaining your scores, patterns, and areas of concern.
Identify gaps and priorities
Gaps are ranked by impact. You see exactly where to focus for the highest return on effort.
Build your action plan
Convert priorities into a trackable action plan inside 38os with deadlines and owners.
Why teams rely on the Marketing Audit
8-Dimension Scoring
Every layer of your marketing function evaluated and scored on a 0-100 scale.
AI-Powered Narrative
Not just numbers — a written analysis that explains what matters and why.
Actionable Priorities
Gaps ranked by impact so you know exactly where to focus first.
Track Progress
Re-audit quarterly to measure improvement and surface new gaps.
Available on every plan
Every 38os plan includes the Marketing Audit. Higher tiers unlock more frequent audits.
Starter
1 audit per quarter
Growth
Unlimited audits
Scale / Agency
Unlimited + multi-brand
Related features
The Marketing Audit works best alongside these modules.